Chase's Marketing Blog

          Justin Mensinger is an apparel designer with his own clothing brand. His clothing brand is named after himself (Justin Mensinger or JM), and he mostly makes one of one pieces. This means the pieces he creates are one of a kind, hand made by him. The exclusivity of having an article of clothing that no one else will own makes his products worth much more to a consumer that is very into fashion/ street wear culture. The reaction from people who follow his work is overwhelmingly positive.   JM's value proposition is to create unique, fashionable clothing that is still durable, for people that want something no one else owns. Most of the comments on his Instagram page are very generic responses like "dope", "sick af", or a fire emoji. However, the comments that specify what people actually like about his products usually refer to his overall designs and patch work. Something that I find more interesting are the types of people responding to his ...

      https://www.npr.org/2023/06/01/1179416143/adidas-yeezy-sales-ye-kanye-west Though this might be a few days over 30 days old, I found this article very interesting. I found it so interesting because it involves the clothing industry and hip hop culture, two things I am very intrigued with. Adidas partnered with Kanye West back in 2013, introducing Yeezy's in 2015. This had been a longstanding partnership with rapper Kanye West, that dissolved in October of 2022. The end of their partnership was due to an outburst of antisemitic remarks made by the rapper. The reason this is so important is because Yeezy's were such a successful line of shoes. They made up over 40% of Adidas profits (https://www.soleretriever.com/news/articles/40-percent-of-adidas-profit-came-from-yeezy-sneaker-sales-2022), while they were sold by Adidas. What Adidas is now doing with their leftover stockpile of Yeezy shoes is selling it with a "significant amount" of the profits being donated to...